Zara Gallery at AWA 2013:
A Child, a Cat and Paper Kites by Reem Yassouf
A child, a cat and paper kites; that is the kind of delicate imagery artist Reem Yassouf, presents to the viewer in her new work during Art Week Amman showcased at Zara Gallery, starting Monday, September 9th, 2013.
Yassouf seeks to comment on our living condition through whimsical representations of engineered landscapes and cubic figures. In this exhibition, the artist has chosen to focus on the figure of the child. Using children’s behavior as an indicator for social and cultural change, the artist highlights the fragility of a society’s youth and its powerful ability to act as a repository of societal tension, stress and conflict.
Inspired by local and global social turbulence, Yassouf’s art simultaneously depicts calmness and tension. This is seen in the artist’s unconventional choice of subject matter that attempts to cut through this tension by using symbolism of lightness and freedom. To Yassouf, the artist is powerless against the forces of their own context; therefore it is inevitable that the work should end up being the agent that breaks down the barrier between self-expression and reality. By exploring the intimate relationship between presence and absence, stagnancy and movement and finally the tonalities between black and white through her cubic figures, Yassouf’s work depicts a subtle social commentary of our Post-Modern reality.
Graduating in 2000 with a Fine Arts degree from University of Damascus, the Syrian born artist started her career as a jewelry designer that same year. Working with precious stones and diamonds from Syria, Turkey and the United Arab Emirates, Reem attempted to create playful pieces that everyone could enjoy. Having transitioned into painting later on, Reem Yassouf never abandoned utilizing the playful to act as a powerful vessel to deliver an important message to an audience. This is the artist’s first solo show and second showcase at Zara Gallery.