Wajha is an independent social initiative that uses design and branding knowledge to help small businesses by offering free graphic design services.
Taking its name from the Arabic word for ‘facade’, Wajha’s design work mostly takes place on shopfronts. By bringing design into the public arena, the work aims to create a shared experience around these focus points.
They are making a difference!
The project offers support to the community. They apply creative interventions where they are needed. This is especially important in a culture where ‘design’ as a concept is not a priority. In many communities it is an unaffordable privilege, and therefore almost completely absent.
They create innovative artwork on view for everyone. Wajha uses the city’s facades as an empty canvas for experiments in typography, illustration, and graphic design.
They aim to redefine and reshape the city’s identity through signage design.
Wajha hopes to stimulate the local community to talk more about ‘design’ and to use social networking to respond to these creative interventions.
The People Behind it:
Hussein Alazaat and Ali Almasri founded Wajha in 2012. Both are typography experts and graphic designers who live in Amman.
The Wajha duo will present their story and share the experience and process that every project undergoes. at a Workshop/Seminar on September 9th 2013 which will be taking part in Art Week Amman. There will be a small discussion about the current situation of local signage, and how signage systems use commercial fonts versus calligraphy and lettering. Finally, the Wajha team will present a detailed demonstration of the process for each project they’ve completed so far. Which will be taking the Workshop/Seminar 9 September 2013 which will also be taking part in Art Week Amman.